Love is improbable and often fails. But we seek it out anyway. Over and over again.
Children are love of a different kind; you invest with no serious hope of return. Rather, you do it for the giving.
Careers for passion are low-paying, insecure and can leave you working at two jobs instead of one. But enough of us choose that route because it feels right.
Many people give their lives and limbs for a cause.
Why are we so "irrational?" Economic theory would posit that self-aggrandizement makes more sense.
Because life is just too painful to bear when we death-walk through it, a bunch of fancy zombies in business suits.
The only thing that matters is alive. The only thing that makes alive is inconvenient meaning.
Everything else - not worth getting up out of bed.
The "zombie" life is so incredibly unappealing. Even when you give it your all, nobody wants to be there.
The meaningful life is inconvenient. It's also real and feels good. It's where normal people want to be. And they spend their time and money where the meaning is at.
As consumers and as employees.
* All opinions my own.