Showing posts from July, 2014

Brand Leadership Is Not A Compliance Exercise

Everything Good Is A "Bad Idea"

Personal Branding As A Moral Enterprise

Brand Leadership: Focus, Focus, Focus - Then Focus Some More

5 Key Points About Government Branding Now

How The Jew-Haters Won The War

Finding Strength Inside The Furnace

Video Clips from Branding in Government Talk, July 17, 2014

How James Heller Became President

Aren't We Friends?

Who's Afraid of Performance Management?

Controlling Your Brand In A World Of Brand Anarchy

Praying To G-d For Mercy On Israel

Why Social Media Requires Sophisticated Branding

Via Inc. Magazine: How To Work Less & Be A Better Boss

Everything And The Opposite


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.