Still #Branding After All These Years
In a time and place when you are scared and isolated, brands are happy and connection and memories and life.
My husband had hip surgery and it is difficult on both of us to be outside of our normal pace of things. The hospital has a Coca-Cola vending machine and I am entranced by the logo as always.
I drink Red Bull to keep going. I like Red Bull. My friend Melanie used to call me RB. At USAID when I left they gave me a box of RB, a box of Starbucks Doubleshot and their famous globe. Good memories.
Condiments are reassuring. Nothing can go wrong when there is ketchup around.
It wouldn't be possible.
* All opinions my own. Photos by me.