Still #Branding After All These Years

In a time and place when you are scared and isolated, brands are happy and connection and memories and life.


My husband had hip surgery and it is difficult on both of us to be outside of our normal pace of things. The hospital has a Coca-Cola vending machine and I am entranced by the logo as always.


I used to buy Doritos at the cafeteria till my husband told me to stop. I like the nacho cheese flavor. It was forbidden to me as a kid, because it didn't have kosher certification. 


I drink Red Bull to keep going. I like Red Bull. My friend Melanie used to call me RB. At USAID when I left they gave me a box of RB, a box of Starbucks Doubleshot and their famous globe. Good memories.


Condiments are reassuring. Nothing can go wrong when there is ketchup around.


Ask someone why they prefer a certain brand over another. Ask them about a world without brands. 

It wouldn't be possible.

* All opinions my own. Photos by me.

About

Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, www.AllThingsBrand.com and www.DannielleBlumenthal.com, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.