Kane Zipperman & The Science of Virality

(Note: Some of the content may be offensive to certain audiences. Zipperman's tactics are not appropriate for everyone - professional judgment required.)

If you haven't heard about it by now, Kane Zipperman's girlfriend cheated on him. He tweeted the texts. Included memes. As of June 6, there were 75,000 retweets.

Deconstructing the Twitter account, there are at least 5 themes that make it stand out.

If you don't know how to create viral content, you will after reading this post.

1) Funny, Sarcastic, Authentic

This is an epic text conversation. You can't read it and not laugh.

Via Buzzfeed
2) Relatable

Everybody can relate to the fear or reality of being cheated on, to the suffering and rage of the cheatee.

3) Includes Everyone

4) Multimedia, Varied Media

5) Shamelessly Self-Promotional

* All opinions my own.


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, www.AllThingsBrand.com and www.DannielleBlumenthal.com, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.