Skip to main content

Game Your Training to Get Results


At the recent GSummit in San Francisco there was a presentation on the simple principles behind gamification and why it works so well.

The speaker was Monica Cornetti, and the focus of her talk was something like "how corporate trainers can get funding for training." Nevertheless there were ideas that anyone could incorporate into any training session. She is very dynamic, funny and knowledgeable and I would highly recommend actually watching the talk, to learn about these ideas, because you can't really get it from a blog. But this is just a taste:

1) The purpose of training is to produce enhanced results, not to transmit information. (I believe that is a quote.)

2) Turn training into a story with characters, an adventure, a journey, a destination, a challenge. She used the example of Snow White and the Seven Dwarves in talking about HR training in a back-office environment. You want to train Snow White to deal with Dopey (the boss's kid :-), Grumpy, etc.

3) Show consequences of behavior. She had a great image of a crane falling down due to operator error. (This is real life, folks, not a joke.) Talk, talk, talk and then quiz is old fashioned and doesn't work.

4) Start small, show measurable results and then add the bells and whistles. This is perhaps the best tip of all. You have to see Cornetti standing there, rubbing her fingers together and going, "You like it? Well if you want more, you'll have to pay."

I loved how Cornetti talked about the way to approach an executive with data. She said to remember that the most important currency for a C-suite leader is time. Do not waste their time. Show them the metrics, show them the demonstrated results, and you'll make your case - whether it's for better training or an investment in other stuff.

As far as gaming your training, we sat down afterward and talked about these principles in our world. It turned out that our Ethics folks had already done Lord of the Rings installments for Hatch Act training and it was a big hit. So Cornetti was right on the money on that one.

We talked about how to add some sizzle to web training and I think we will be focusing most on #3, consequences of behavior, but not in a negative way. Rather, we will be putting the tools and the assignments in front of the user and asking them to complete the task, sort of like people who take a cooking class and they get the ingredients and an oven and get to bake a cake with a teacher around.

We'll see how it goes. Either way it was a great training and the lessons were well learned, even if she did show slides of pot and we had to close the door because we didn't want it to look like we endorsed drug dealing, which we don't. We don't!

* All opinions my own. 




Popular posts from this blog

What is the difference between brand equity and brand parity?

Brand equity is a financial calculation. It is the difference between a commodity product or service and a branded one. For example if you sell a plain orange for $.50 but a Sunkist orange for $.75 and the Sunkist orange has brand equity you can calculate it at $.25 per orange.

Brand parity exists when two different brands have a relatively equal value. The reason we call it "parity" is that the basis of their value may be different. For example, one brand may be seen as higher in quality, while the other is perceived as fashionable.

________________
All opinions my own. Originally posted to Quora. Public domain photo by hbieser via Pixabay.

What is the difference between "brand positioning," "brand mantra," and "brand tagline?"

Brand positioning statement: This is a 1–2 sentence description of what makes the brand different from its competitors (or different in its space), and compelling. Typically the positioning combines elements of the conceptual (e.g., “innovative design,” something that would be in your imagination) with the literal and physical (e.g., “the outside of the car is made of the thinnest, strongest metal on earth”). The audience for this statement is internal. It’s intended to get everybody on the same page before going out with any communication products.Brand mantra: This is a very short phrase that is used predominantly by people inside the organization, but also by those outside it, in order to understand the “essence” or the “soul” of the brand and to sell it to employees. An example would be Google’s “Don’t be evil.” You wouldn’t really see it in an ad, but you might see it mentioned or discussed in an article about the company intended to represent it to investors, influencers, etc.Br…

Nitro Cold Brew and the Oncoming Crash of Starbucks

A long time ago (January 7, 2008), the Wall Street Journal ran an article about McDonald's competing against Starbucks.
At the time the issue was that the former planned to pit its own deluxe coffees head to head with the latter.
At the time I wrote that while Starbucks could be confident in its brand-loyal consumers, the company, my personal favorite brand of all time,  "...needs to see this as a major warning signal. As I have said before, it is time to reinvent the brand — now.  "Starbucks should consider killing its own brand and resurrecting it as something even better — the ultimate, uncopyable 'third space' that is suited for the way we live now.  "There is no growth left for Starbucks as it stands anymore — it has saturated the market. It is time to do something daring, different, and better — astounding and delighting the millions (billions?) of dedicated Starbucks fans out there who are rooting for the brand to survive and succeed." Today as …