Opinions about branding by Dr. Dannielle Blumenthal

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Sunday, June 8, 2014

Furniture Is About Fantasy Not Fact




At Arhaus in North Bethesda (near Rockville, MD) today I am pretty sure I had a near death experience.


took these photos desperately, like a lion being ripped away from her cubs.


It wasn't any one piece but the totality.


I wanted everything. Even the stuff I didn't like.


When you buy furniture you are buying a lifestyle. Not the reality of the material within.


Like the fantasy of being a CEO in a fancy leather chair.


* All opinions my own.