Reputation 4.0

In the future your resume will be irrelevant.

Everything you've ever studied, and the feedback you received, will be on the grid and connected to your fingerprint, a microchip, iris recognition or something like that.

Your work experience will be added, tracked by your social security number.

Peer reviews will be added to your jobs in much the same way as it occurs now on LinkedIn, except you'll be getting 360 degree ratings, with words, not just the short kind and not mostly positive.

There will be a 5-star system. You will have to be honest and fair and kind and effective, or nobody will want to work with you.

People with more positive and meaningful search results, updated at consistent intervals, focused on specific topics, will have the advantage.

That's why you should update your social media streams frequently, as well. Get involved with industry activities. Volunteer or teach. Anything involving interaction.

Your personal life will be part of this matrix, so you can't be nice at work and nutty or worse with your family.

Reputation is built over many years, and if you develop a system you can automate it to some extent. But it will always take much thought and effort.

It isn't something you can buy, or escape.

* All opinions my own. Photo via Wikipedia.


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.