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About Me
Dr. Dannielle Blumenthal is a branding and corporate communications expert. You can contact her here regarding freelance assignments and interviews. All opinions are her own.
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Brand equity is a financial calculation. It is the difference between a commodity product or service and a branded one. For example if yo... -
Brand positioning statement: This is a 1–2 sentence description of what makes the brand different from its competitors (or different in i... -
A long time ago (January 7, 2008), the Wall Street Journal ran an article about McDonald's competing against Starbucks. At the... -
This is my response to a question originally posed on Quora . The answer, like lawyers tend to say, is: “It depends.” Not knowing... -
This post was written by Chana Rivka Herbsman, a high school student and my niece. It is an excellent analysis in its own right. But I as...
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