The Brand-Centric Business In 5 Steps



Many people make the mistake of thinking that branding is separate from business operations. 

Here is a new slide I put together (download at SlideShare) showing how branding is key to managing day-to-day operations, no matter what environment you find yourself in.

The reason branding is so important is that it guides all of your decisions in a very focused way. Your brand is a promise, and a very specific one. You only do things in a way that honors the brand.

Today on LinkedIn, brand expert Laura Ries expressed the sentiment this way:

I've been a brand consultant and I've worked for government agencies in a public affairs capacity as well as in management.

The reality is that if you do not have a very strong brand ethic to work against, disagreements and turf battles on the inside easily divert time and attention from the unifying focus that any organization must have: the customer.

What is your organization supposed to do? Just do it. That is your brand.

Anything else must be ruthlessly chopped away, no matter how painful that may be.

* All opinions my own.

About

Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, www.AllThingsBrand.com and www.DannielleBlumenthal.com, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.