If You Aren't Innovating, You're Dead

 photo Innovation-OnlyDeal_zpsd15c9db0.gif

Here's a little GIF I made. Feel free to use it whenever people start with you about innovation being useless, nonessential, a waste of time, doesn't belong in government, etc.
The fact of the matter is - innovation is absolutely mission-critical.
However much the agency is spending - it absolutely can spend less and do more.
In fact it is entirely possible for the agency to become a revenue center as opposed to a cost center and eliminate the burden on the taxpayer, if not mostly, entirely.
We can reconceive of government not only as a customer-centric enterprise but as one that wholly benefits the taxpayer rather than taking money from them and returning questionable value in return.
To do that we have to work smarter, not harder. Collaboratively, not in stovepipes. Trustfully, not with hate and jealousy and turf wars. And above all inclusively, allowing the world to breathe air into stale and musty areas of the mission that we mistake for essential operations.
If we don't embrace innovation we will all figuratively die if and when the public decides they no longer can afford the overhead - no matter how important or essential we think we are.
And if you don't believe me, turn on the news any day of the week. They aren't saying that agencies are lean and efficient. Rather, we are constantly accused of wasteful spending.
For the GIF:
  • Embed code - click here.
  • Direct link - here
  • Image - here.
* All opinions my own.


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, www.AllThingsBrand.com and www.DannielleBlumenthal.com, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.