10 Ways Technology Will Change Your Personal Brand

1. You will master the art of selective connectivity - meaning, you'll be reachable when you want to be and you will use this selectivity as a display of power.

2. You will develop the ability to switch tools rapidly and without excessive handholding.

3. You will develop confidence to question the usefulness of the tools even as others are more fluent in them - to see beyond the gobbledygook.

4. You will consider the world your workspace and disavow a dedicated office, chair and door.

5. You will create your own work:life balance, because technology will make it too easy to work all the time.

6. You will master technology programming to the point where it really does become your virtual assistant.

7. You will network virtually as never before, and it will be hard to tell your work colleagues from your business partners.

8. You will routinely be ranked and rated by the people who interact with you. Your composite score will determine your employability.

9. You will be empowered to start a new business as never before, and disrupt the entire marketplace.

10. You will be largely self- and community-trained and schools with teachers and walls will become a thing of the past.

* All opinions my own.


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, www.AllThingsBrand.com and www.DannielleBlumenthal.com, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.