Observations On The Art & Science Of Branding ~ Dr. Dannielle Blumenthal ~ Opinions My Own
Who government communicators compete with
We may not be private sector but we have plenty of competition.
--Those who want to do our jobs because communication is "not a real specialty" and "anyone can do it."
--Those who want to build an empire out of the communication function by spending as much as possible and in the flashiest way possible and of course with the most staff, under which system everything goes through them.
--Those who want to edit everything they see, just because they can, then have an agency and interagency cast of thousands review it, to "coordinate," and generally hem and haw and delay endlessly until nobody cares anymore
--Those who kill every creative idea as if by some reflex -- but make it sound like a reasonable and real excuse every time
-- Finally those who hold information that rightfully belongs to the public, as if it were their own personal treasure trove - and when you advocate to make that information easy to use and accessible, engaging and plain English (eg the law) tell you "that's not the way we do things around here".
* All opinions my own.
Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, www.AllThingsBrand.com and www.DannielleBlumenthal.com, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.