Opinions about branding by Dr. Dannielle Blumenthal

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Sunday, June 30, 2013

Invested In The Mistake


Many have tried to teach me cooking over the years and many have failed.

It's not their fault; they give me good recipes. Which I then, being creative, fail to follow.

There have been times when I did try, really. Went online and printed actual what-to-dos. Ingredients. Measurements. Baking times.

But even then, I mess things up.

Like reasoning: You can substitute white sugar for brown sugar, right? Because "it's all sugar" so "they're both the same."

Or thinking: "I should be able to broil these muffins, right?" Because the igniter in the oven was broken, but the broiler worked, and I really, really wanted a batch.

But the biggest mistake I make with cooking is never admitting to failure.

Some people can salvage dry turkey, like my aunt. It is amazing how she revives a nearly-dead bird.

I cannot do what my aunt does. But neither can I just say so.

And so with the charred muffins, there I am, adding icing.

The scary-sweet chocolate chip cookies get stirred into ice cream.

And the dry Thanksgiving meal gets chopped up and sauteed into a huge stomachache.

It is sort of funny, scary and sad what my family has suffered through. But there's an important lesson for organizations, too.

When you mess up it's better to admit that a mistake is happening, and deal with it right away.

Not add new mistakes to old ones and try to pretend that everything is OK.