Communication: velvet glove or iron fist?

When it comes to judging someone's credibility I look for direct statements.

It is X it is not Y and here's the reason.

Often as we rise to positions of power our language becomes more indirect.

You can't say this - you shouldn't word it so - the press or our partners will take it the wrong way.

My mother used to say, I can stand anything but a liar and I can tell you this is true.

As soon as she hears those lying words her nostrils flare with rage. They do.

You may think you are being tactful but the impression is sometimes the opposite.

Say what you mean and mean what you say, and for goodness sake please keep it simple.


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.