Why It Pays To Give A Damn About Your People

The amount of seriousness with which employees are taken increases in direct proportion to their visibility to the public.

They are visible and speaking up on social media.

In addition the public trusts them more than they trust their bosses. So it is in the organization's interest as well to put them front and center as "brand ambassadors."

The metric for organizational goals should solely be return on investment. Win-win is where the employees' interests and the employers' interests align.

Whoever does not take employees seriously - whoever reduces their input to numbers - is not operating in a state of rational self-interest.


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, www.AllThingsBrand.com and www.DannielleBlumenthal.com, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.