Opinions about branding by Dr. Dannielle Blumenthal

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Wednesday, May 1, 2013

Why It Pays To Give A Damn About Your People

The amount of seriousness with which employees are taken increases in direct proportion to their visibility to the public.

They are visible and speaking up on social media.

In addition the public trusts them more than they trust their bosses. So it is in the organization's interest as well to put them front and center as "brand ambassadors."

The metric for organizational goals should solely be return on investment. Win-win is where the employees' interests and the employers' interests align.

Whoever does not take employees seriously - whoever reduces their input to numbers - is not operating in a state of rational self-interest.