Neat: Predicted Brand Stock Index, and Now It's Here

It was only a matter of time before somebody did this. I'm just wondering what took so long.
  • August 12, 2007, I wrote: "I have a major, major idea for Young & Rubicam: They should start a brand index mutual fund based on their Brand Asset Valuator ( The fund should tie to current strong and emerging brands."
  • May 23, 2013, FutureBrand posts: "The FutureBrand Index is a real-time global stock market for brands offering a predictive view of brand strength. ....The resulting share prices create a real-time Index of the top 50 global future brands called the FBF50. As with all markets, the ranking is constantly changing as share prices rise and fall based on trading activity."
Here is a link to the FutureBrand site where you can sign up to trade. Not sure when it launched, but it looks amazing, and glad that somebody picked this idea up.


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.