Opinions about branding by Dr. Dannielle Blumenthal

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Friday, May 17, 2013

Crises Are Always Predictable


There's this girl we know. Well actually, knew. Committed suicide by train. 

Saw that one coming a mile away.

It's not that I would have used the word "suicide." But "troubled" came into my brain whenever I thought of her. (Occasionally.)

A lifelong celebrity gossip hound, watcher of Donahue and then Oprah, raised in a world largely made up of women, I am highly attuned to drama. And talk of relationship crises. 

It is never a thing that comes by surprise.

I have studied politics, media and PR through the lens of branding for many years. It feels like my whole life.

One thing I've learned: Usually when the scandal does break, it breaks slowly. People don't see it for what it is at the time. It may even be out in the open.

And then suddenly it becomes "a thing."

The way to see crisis is not incidentally -- one thing at a time and not judged by order of magnitude. What you're looking for are patterns -- cracks in an otherwise clean facade.

Those little cracks, accepted as normal and repeated over time, become what we know later as dangerous crises.

The devil is in the details, and that's why you have to sweat them. Even if they seem unimportant at the time.

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As always, all opinions are my own. Photo by me.