Showing posts from May, 2013

Privacy in an age when privacy is gone

The Wrong People Are In Charge Of Your Brand

That Yawning Gap Between Leadership Books And Reality

What The Most Valuable Brands Have In Common: They Are Boring

Neat: Predicted Brand Stock Index, and Now It's Here

5 Ways To Respond To The Critics: Lessons from McDonald's CEO

Why Radical Transparency Is Common Sense

Start By Firing Executive Bullies

Comments On A Difficult Custody Case

(Someone just read this and made a billion dollars.)

A Comment On "So Good They Can't Ignore You" by Cal Newport

How Authorities & Experts Can Get Along

Marketing:Branding = Microphone:Fingerprint

How To Lose An Interview In 30 Seconds Or Less

Messaging, Helpful and Not

Crises Always Hit At The Level Of The Brand

Crises Are Always Predictable

The 10 Key Components of Crisis Communication

We Are So Addicted To The Idea That Consistency Is Linear

So Talking Points Are Evil Now?

Bigger Government Is Not Necessarily Better Government

Remove these 5 stubborn obstacles to workflow

Personal Branding (Good), Self-Promotion (Bad)


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.