Everything Begins With A Tracking Number

There was a lady who ran a graphics service department. Everybody wanted that service.

She would make them log the request in first.

"But it's urgent," they would say.

"Don't care."

"There is no time."

"Tough."

"The Commissioner said so."

"Have him call me."

Nobody could get past this lady. And she had a great enforcer.

Time has passed and I lead a communication service now.

At first it was tempting to fly spontaneously all the time. There is a certain excitement.

But at some point we all have to grow up. Customer service is a marathon not a sprint. To do a marathon you need process.

1. Create a job.
2. Log in the job.
3. Create a shared folder with limited permissions.
4. Use a template.
5. Get the background on the request - talk first.

All of this may seem very basic. But in an high-volume, rapid-response environment you can forget it.

Don't. Because everything nowadays is urgent. And if you set unrealistic expectations, in the end they are going to eat you for lunch.

About

Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, www.AllThingsBrand.com and www.DannielleBlumenthal.com, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.