Skip to main content

Data vs. Feelings (What Seems Irrational To You Seems Very Rational To Me)

"Shouting" via JacksonBrown.com, "Teaching Cultural Diffusion in Medieval China"

There are definitely two kinds of people in this world, "data people" and "feelings people" (Myers-Briggs: Thinkers and Feelers or Ts and Fs). 
  • "Data people" tend to do work aimed at maximizing efficiency on a mechanical level. Currency traders, policy analysts, surgeons, programmers.
  • "Feelings people" tend to do work aimed at enabling psychological & social adaptation. Parents, nurses, psychologists and counselors, customer service.
Most of the time each one has no idea what the other one is talking about.

In addition there are some people who take the existence of G-d for granted while others are vehemently agnostic or disagree. Each can be terribly offended by the other to the point where they will in effect stick their fingers in their ears going "la-la-la, I can't hear you" with the sentiment being that the other person is responsible for all the world's ills. (Singlehandedly.)

This is a sorry state of affairs because in the real world data and feelings not only go together but they overlap. And the spiritual realm - or how about this, let's call it the intangible - has a reality as well. Whether you believe in G-d or not, a room has a "vibe," people have "auras" and so on beyond what we can see and measure.

All of this matters more today than it did in the past. Because to get work done you have to be able to consider all factors related to efficiency at once. 
  • It's not enough for your hands to work so that you can sew a shirt. 
  • Remembering how to do the surgery, or what the case law is - only goes so far. 
  • It's nice, but often inadequate if all you can do is hold someone's hand while they cry. 
  • And talking hocus-pocus about good and bad vibes can get people laughing at you.
At the end of the day what data people are looking for - is the most output with the least use of resources. And what feelings people want is the highest level of adjustment in the most challenging set of circumstances.

It's not necessary to understand or master what other people do. You can't anyway, you were not built to know all things. But at least you can credit them for knowing something. When we acknowledge that all of us live on different planets, and that the scenery has some merits, we're in a better place to work together the way we need to. Rather than simply shout each other down.

Popular posts from this blog

What is the difference between brand equity and brand parity?

Brand equity is a financial calculation. It is the difference between a commodity product or service and a branded one. For example if you sell a plain orange for $.50 but a Sunkist orange for $.75 and the Sunkist orange has brand equity you can calculate it at $.25 per orange.

Brand parity exists when two different brands have a relatively equal value. The reason we call it "parity" is that the basis of their value may be different. For example, one brand may be seen as higher in quality, while the other is perceived as fashionable.

________________
All opinions my own. Originally posted to Quora. Public domain photo by hbieser via Pixabay.

What is the difference between "brand positioning," "brand mantra," and "brand tagline?"

Brand positioning statement: This is a 1–2 sentence description of what makes the brand different from its competitors (or different in its space), and compelling. Typically the positioning combines elements of the conceptual (e.g., “innovative design,” something that would be in your imagination) with the literal and physical (e.g., “the outside of the car is made of the thinnest, strongest metal on earth”). The audience for this statement is internal. It’s intended to get everybody on the same page before going out with any communication products.Brand mantra: This is a very short phrase that is used predominantly by people inside the organization, but also by those outside it, in order to understand the “essence” or the “soul” of the brand and to sell it to employees. An example would be Google’s “Don’t be evil.” You wouldn’t really see it in an ad, but you might see it mentioned or discussed in an article about the company intended to represent it to investors, influencers, etc.Br…

Nitro Cold Brew and the Oncoming Crash of Starbucks

A long time ago (January 7, 2008), the Wall Street Journal ran an article about McDonald's competing against Starbucks.
At the time the issue was that the former planned to pit its own deluxe coffees head to head with the latter.
At the time I wrote that while Starbucks could be confident in its brand-loyal consumers, the company, my personal favorite brand of all time,  "...needs to see this as a major warning signal. As I have said before, it is time to reinvent the brand — now.  "Starbucks should consider killing its own brand and resurrecting it as something even better — the ultimate, uncopyable 'third space' that is suited for the way we live now.  "There is no growth left for Starbucks as it stands anymore — it has saturated the market. It is time to do something daring, different, and better — astounding and delighting the millions (billions?) of dedicated Starbucks fans out there who are rooting for the brand to survive and succeed." Today as …