3 Sales & Marketing Lessons You Must Know

Random ideas from me and others -- the overarching concept being to entice the customer to come to you first rather than the other way around.

1. "Have breakfast with the customer" -- a former boss taught me this. Excellent salesman, he thought from the client's perspective at all times and actually did have breakfast lunch and dinner with them.

2. "Let it be their idea"--another former supervisor who was brilliant at this. I don't know exactly how she did it.

3. "Solve their immediate problem well" and then they will call you to solve others - e.g. sell them stuff they need.

About

Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, www.AllThingsBrand.com and www.DannielleBlumenthal.com, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.