Showing posts from March, 2013

Why Jones Soda Is My Soda

10 Gen X Attitudes About Leadership, As Seen On TV

Is Spin Inevitable?

What Do We Do With All That Anger?

The Solution Is Big Data

"Ten Commandments" For Change Agents

You Are Entitled To Your Journey

10 Success Tips From My Manager Pat

7 Lessons From A Tree

23 Marketing Hypotheses, In 7 Categories, For 3 Products (Life As A Marketing Case Study)

Break Yourself To Make The Brand

All I Need To Know I Did Not Learn In Fifth Grade

Crying for Steubenville

The Sociology of SOPs

Have Your Data Talk To My Data

Civils and Politicals

Don't Show Weakness

Social Media In Government - Legitimate and Illegitimate

Emails Are Meant To Be Forwarded

"Brand Simple" and Good Intentions

Article by Andy Blumenthal: "Perfection - To A Point"


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.