Why Sheldon ("The Big Bang Theory") Should Be Microsoft's Next Spokesman

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Microsoft is messing up their brand image by trying too hard to be Apple and Google. They should not have Bing commercials on Google's home turf. Bad!

Instead the goal of branding is to make virtue out of what you already are - accentuate reality. Reality plus so to speak.

Sheldon from "The Big Bang Theory" is cool right now. Microsoft should get him to be their "spokesman" or at least do extensive product placement on the show. 

Think of how similar Microsoft and Sheldon are: Both brilliant but arrogant. Both socially clueless.  Both hopelessly geeky, but capable of a certain geeky charm.

Microsoft + Sheldon: A winning brand combination.

About

Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, www.AllThingsBrand.com and www.DannielleBlumenthal.com, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.