Skip to main content

Why I Write Every Day


In the past I told myself that the writing was only for the sake of building a living breathing resume. A brand.

That's not really true. You can do a lot to build a personal brand that's easier and faster than a blog.

Plus the blog is often not connected to a professional lesson. I'm never sure where it comes from. Like a rock bouncing down a mountain the words sort of hit me in the head first, then are filtered through my heart. Boom, boom, boom. It hits the page.

Why take the time out of everything else in life that is fun, and potentially useful? It's not like there are millions of comments, or a big book deal waiting at the end of the line.

One answer, I think, comes down to control. Often it's like you're just walking down the street and life just gets you. Like a mugger who hits you in the head and takes your purse - you're simply helpless. Gasping for a breath.

Powerlessness is the moment of sitting there on the sidewalk, stunned.

Empowerment is shifting from the posture of defeat to to the mode of observation, then action.

You step outside your heaving body and take a good long look. Why were you hit in the first place? Were you distracted by the iPhone and the mugger caught you unawares? Did you take a bad turn at night down an isolated street?

This is not to suggest that blogging is an exercise in self-blame or a way to gain a false sense of control. It is to say that once you observe and document an experience, you give yourself a chance to learn.

In learning mode, mistakes become part of a bigger picture. The context is your journey in life from being less enlightened to more. The pain you experience at any moment in time is not only unavoidable. It's critical to growing as a human being.

So you write your life, or document it in pictures or music or any method you choose. What happens to all that?

Some people are more reserved - they put those lessons in a box in the drawer.

Others, like me and a lot of people - choose to post online, or publish a book. For a lot of reasons.
  • It keeps me honest. Self-deception is very obvious in a blog.
  • It helps to turn difficult experiences into a story with a meaningful lesson.
  • I gain strength from seeing that effort is worth the result in the long-term.
  • I feel like I'm helping other people and more broadly the community to accomplish positive change.
  • Though a little laborious, it does build a consistent personal brand - which is important professionally.
But the most important thing of all is really none of these. Writing helps me to convince myself, more than anyone else, that there is some sort of master plan. The insights that seem to come from nowhere - I believe that they are a gift from G-d and I've been blessed enough to share them.

If you have the impulse to express yourself, I hope that you take it that way too.

Trust in the Universe, trust in your gift, go forth and share it.

Popular posts from this blog

What is the difference between brand equity and brand parity?

Brand equity is a financial calculation. It is the difference between a commodity product or service and a branded one. For example if you sell a plain orange for $.50 but a Sunkist orange for $.75 and the Sunkist orange has brand equity you can calculate it at $.25 per orange.

Brand parity exists when two different brands have a relatively equal value. The reason we call it "parity" is that the basis of their value may be different. For example, one brand may be seen as higher in quality, while the other is perceived as fashionable.

________________
All opinions my own. Originally posted to Quora. Public domain photo by hbieser via Pixabay.

What is the difference between "brand positioning," "brand mantra," and "brand tagline?"

Brand positioning statement: This is a 1–2 sentence description of what makes the brand different from its competitors (or different in its space), and compelling. Typically the positioning combines elements of the conceptual (e.g., “innovative design,” something that would be in your imagination) with the literal and physical (e.g., “the outside of the car is made of the thinnest, strongest metal on earth”). The audience for this statement is internal. It’s intended to get everybody on the same page before going out with any communication products.Brand mantra: This is a very short phrase that is used predominantly by people inside the organization, but also by those outside it, in order to understand the “essence” or the “soul” of the brand and to sell it to employees. An example would be Google’s “Don’t be evil.” You wouldn’t really see it in an ad, but you might see it mentioned or discussed in an article about the company intended to represent it to investors, influencers, etc.Br…

Nitro Cold Brew and the Oncoming Crash of Starbucks

A long time ago (January 7, 2008), the Wall Street Journal ran an article about McDonald's competing against Starbucks.
At the time the issue was that the former planned to pit its own deluxe coffees head to head with the latter.
At the time I wrote that while Starbucks could be confident in its brand-loyal consumers, the company, my personal favorite brand of all time,  "...needs to see this as a major warning signal. As I have said before, it is time to reinvent the brand — now.  "Starbucks should consider killing its own brand and resurrecting it as something even better — the ultimate, uncopyable 'third space' that is suited for the way we live now.  "There is no growth left for Starbucks as it stands anymore — it has saturated the market. It is time to do something daring, different, and better — astounding and delighting the millions (billions?) of dedicated Starbucks fans out there who are rooting for the brand to survive and succeed." Today as …