The Suze Orman of Personal Branding

Whether you are describing a product or introducing a person, always relate them to something familiar.

"She works in Company X. That's kind of like the Google of B2B."

"It plays movies on a little screen. Kind of like a personal DVD player on a notebook."

People fear the unfamiliar. Sometimes they reject it outright, just because it's new.

To gain acceptance, associate new things with old things as if the old thing got a fresh coat of paint.