The Suze Orman of Personal Branding

Whether you are describing a product or introducing a person, always relate them to something familiar.

"She works in Company X. That's kind of like the Google of B2B."

"It plays movies on a little screen. Kind of like a personal DVD player on a notebook."

People fear the unfamiliar. Sometimes they reject it outright, just because it's new.

To gain acceptance, associate new things with old things as if the old thing got a fresh coat of paint.


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.