The 10 Eternal Rules of PR

1. Be who you are.

2. Apologize only for breaking your promise.

3. Go all the way with your message or not at all.

4. Play offense not defense.

5. Respect differing views and others' sensitivity.

6. Admit it when you have a crisis.

7. Know when you are a lightning rod for other issues and respond accordingly.

8. Stick to the facts.

9. Connect emotionally.

10. Trust your gut over opinion polls.




About

Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, www.AllThingsBrand.com and www.DannielleBlumenthal.com, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.