What Makes a Debate Performance Work?

When it comes to communication, real-world examples are better than any textbook because you can see what works - and what doesn't - in action. Plus you can predict outcomes for the future. 

Here's a quick slide that uses a brand analysis framework to think about last night's debate. (It's online here.)  Feel free to re-use it, with attribution.

About

Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, www.AllThingsBrand.com and www.DannielleBlumenthal.com, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.