A Suggestion for McDonald's Advertising

The other day I observed a group of seniors from the local retirement community hanging out at McDonald's - playing a bingo game. They stayed there for a long time. 

Another time I visited around three p.m. and saw the kids hanging out after school. They were boisterous but calm and having fun.

There is also a mini-playground in the McDonald's near me, and in the one I recall going to in New York City.

I told this to a friend and she told me that in California, the elderly men in the Vietnamese community hang out at a particular McDonald's near her home.

It occurred to me that the company should go back to "Food, Folks and Fun" as a theme for their advertising. Especially in tough economic times, people still want to go out but they want to go somewhere that a meal won't completely destroy their pocketbooks.

Just a thought - the food and service have dramatically improved, and they deserve a great ad campaign to go along with them.


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, www.AllThingsBrand.com and www.DannielleBlumenthal.com, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.