"Step Up Revolution" - 5 Themes Related to Branding & Social Commentary

You could be snobby and say there's nothing to learn from pop culture but I say b.s. Here's what I got from the movie:

1. The inner workings of big brands are repulsive. E.g. the way they treat their employees.

2. The 99% wants to be part of the 1%, just in a more socially responsible way.

3. The kinetic, visual, aural and body language are universal signifiers of meaning - words are what we spend most time on and they're mostly irrelevant.

4. The bigger the brand and the larger the pocketbook, the lower the creativity level.

5. Great things are only accomplished by teams working together to achieve a mission that is moral to them.

So it's not goofing off to see the movie, OK? It's a field trip to see great dancing with meaning attached. Have fun.


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, www.AllThingsBrand.com and www.DannielleBlumenthal.com, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.