Opinions about branding by Dr. Dannielle Blumenthal

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Monday, August 27, 2012

Life Imitating "Zohan"

In a small, nondescript kosher restaurant in Rockville MD, peace.

Cafe Shawreen is certified by the local rabbinic authorities. It is owned by a Muslim woman from Iran, and two people work for her, including an Orthodox rabbi and an African-American woman.

We went in, got our Shwarma and the drank the best lemonade on planet Earth. It was calm and welcoming there. Everybody did their thing, and respected everybody else.

Like "Zohan" said, America is a country where people from every nationality, religion, race and culture can coexist.

If only the entire world could be like this place. Social marketing of retail establishments and products could make it happen.