It's Not What You Say, It's What They See

That is the whole of branding in a nutshell: People see right through you, for better or for worse. So instead of **saying** what kind of organization or person you are, simply **be** that, and you'll be fine.

Thanks to my husband for reminding me of that.


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.