Co-opt The Symbol Of The Other Side

Image source: Politifake.org

 Screenshot source: Brandchannel. Read their article, it's good.


Screenshot source: The Healthy Beauty Project

Great way to take a bite out of the competing brand.

(That's it.)

More: See the New York Times, "The Branding Of The Occupy Movement."

About

Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, www.AllThingsBrand.com and www.DannielleBlumenthal.com, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.