Too many people have this magical belief about communication.
They believe that a "great campaign" (advertising, marketing, PR, digital, branding, internal) can overcome the limitations of the environment. Which include:
- Organizational politics, culture and history
- Technological comfort, or the lack thereof
- External politics
- Media reports
- Blogger activity
- Employee social media activity
- ...and so on.
A "great communicator" does not act in swashbuckling isolation but rather is backed and supported by leadership and a team that "gets it."
Yesterday I saw the movie "Battleship," a great example of what can happen when people of different abilities unify around a common goal.
Suddenly, then, communication becomes crystal clear and the need for it imperative.
To do great communication, your organization must go to war - fighting for an important cause, and fighting off an enemy that could mean its very destruction.
Happy Friday everyone, and good luck!