"Battleship" and the War For Great Communication


Too many people have this magical belief about communication.

They believe that a "great campaign" (advertising, marketing, PR, digital, branding, internal) can overcome the limitations of the environment. Which include:
  • Organizational politics, culture and history
  • Technological comfort, or the lack thereof
  • External politics
  • Media reports
  • Blogger activity
  • Employee social media activity
  • ...and so on.
The reality is that communication is shaped by policy. The policy of the organization which it serves.

A "great communicator" does not act in swashbuckling isolation but rather is backed and supported by leadership and a team that "gets it."

Yesterday I saw the movie "Battleship," a great example of what can happen when people of different abilities unify around a common goal.

Suddenly, then, communication becomes crystal clear and the need for it imperative.

To do great communication, your organization must go to war - fighting for an important cause, and fighting off an enemy that could mean its very destruction.

Happy Friday everyone, and good luck!


About

Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, www.AllThingsBrand.com and www.DannielleBlumenthal.com, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.