Skip to main content

5 Ways to Really Honor Our Soldiers This Memorial Day




Veterans Day Ceremony
Photo by Josh LeClair via Flickr 

It's so hard to write about Memorial Day and other celebrations. Either you sound like everybody else or you seem like you're trying to exploit something for your own gain. Hopefully this blog doesn't do either.

For me this holiday brings five reflections.

1. Gratitude for the self-sacrifice involved in military service and to the full spectrum of self-sacrificing patriots - including women and homosexuals
 2. Anger that there is not justice for soldiers who are sexually assaulted - something that happens to men and women alike
 3. Appreciation for our military families, whose sacrifice is quieter but no less real. The wish that men could be given more permission to be "soft," fair and human rather than always "macho" without being stigmatized. Especially because when they come home, the post-traumatic disorder leads often to family turbulence and domestic violence.

4. Resist the temptation to stifle those who disagree with you - freedom of speech is hard-won and one of the first things to go in a dictatorship

5. Don't be all superior-like if you are anti-war. Thank the anonymous soldier who either got killed or has killed someone else so that you may live free: "People sleep peaceably in their beds at night only because rough men stand ready to do violence on their behalf." (George Orwell)

  

Popular posts from this blog

What is the difference between brand equity and brand parity?

Brand equity is a financial calculation. It is the difference between a commodity product or service and a branded one. For example if you sell a plain orange for $.50 but a Sunkist orange for $.75 and the Sunkist orange has brand equity you can calculate it at $.25 per orange.

Brand parity exists when two different brands have a relatively equal value. The reason we call it "parity" is that the basis of their value may be different. For example, one brand may be seen as higher in quality, while the other is perceived as fashionable.

________________
All opinions my own. Originally posted to Quora. Public domain photo by hbieser via Pixabay.

What is the difference between "brand positioning," "brand mantra," and "brand tagline?"

Brand positioning statement: This is a 1–2 sentence description of what makes the brand different from its competitors (or different in its space), and compelling. Typically the positioning combines elements of the conceptual (e.g., “innovative design,” something that would be in your imagination) with the literal and physical (e.g., “the outside of the car is made of the thinnest, strongest metal on earth”). The audience for this statement is internal. It’s intended to get everybody on the same page before going out with any communication products.Brand mantra: This is a very short phrase that is used predominantly by people inside the organization, but also by those outside it, in order to understand the “essence” or the “soul” of the brand and to sell it to employees. An example would be Google’s “Don’t be evil.” You wouldn’t really see it in an ad, but you might see it mentioned or discussed in an article about the company intended to represent it to investors, influencers, etc.Br…

Nitro Cold Brew and the Oncoming Crash of Starbucks

A long time ago (January 7, 2008), the Wall Street Journal ran an article about McDonald's competing against Starbucks.
At the time the issue was that the former planned to pit its own deluxe coffees head to head with the latter.
At the time I wrote that while Starbucks could be confident in its brand-loyal consumers, the company, my personal favorite brand of all time,  "...needs to see this as a major warning signal. As I have said before, it is time to reinvent the brand — now.  "Starbucks should consider killing its own brand and resurrecting it as something even better — the ultimate, uncopyable 'third space' that is suited for the way we live now.  "There is no growth left for Starbucks as it stands anymore — it has saturated the market. It is time to do something daring, different, and better — astounding and delighting the millions (billions?) of dedicated Starbucks fans out there who are rooting for the brand to survive and succeed." Today as …