My Blog Has A New Name

by Dannielle Blumenthal, Ph.D.

I don't do branding anymore - over time it's become communications and process improvement, with organizational development thrown into the mix.

While I haven't lost interest in branding at all, it has become clearer and clearer to me that branding is only the outcome of a much more complicated, difficult and interesting process to sustain: successful organizational development.

I have realized over time that focusing on your external image is sort of beside the point, especially nowadays when the innards of organizations are more and more transparent.

What matters more - what matters most - is culture, because it gives birth to stable processes that in turn engender performance, learning, innovation, and growth.

It is culture that lives at the bedrock of the organization. When you have it working well, the right image emerges naturally, without strain and without the artificial look and feel that can actually be a turnoff to the stakeholder.
 Anyway, I've been writing about this stuff for awhile, along with commenting about social issues and the like.

So it's goodbye to "Think Brand First" and hello to a new name, "Thinking Out Loud," in recognition that what I write here pretty much reflects exactly that.

Please let me know what you think, and wish me good luck!

About

Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, www.AllThingsBrand.com and www.DannielleBlumenthal.com, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.