Marketing To Your Toughest Customer: Yourself
Photo by Sarah G. via Flickr
How is it that even ideas we know to be true, we cannot somehow accept?
- We know that working efficiently for one hour is more valuable than working inefficiently for eight. Yet we resist change.
- We know that all people are created equal in the eyes of G-d. Yet we discriminate based on class, gender, religion, race, age.
- We know that relationships matter more than money and career but flip our priorities regularly.
There is one key reason why some people can adopt a new and better idea while others can't.
It's called social influence.
If you want to change your habits, beliefs, life - you have got to change the people you hang out with. Or at least expand the circle to include folks you admire.