Marketing To Your Toughest Customer: Yourself

(78/365) Looking for myself
Photo by Sarah G. via Flickr

How is it that even ideas we know to be true, we cannot somehow accept?

For example:

- We know that working efficiently for one hour is more valuable than working inefficiently for eight. Yet we resist change.

- We know that all people are created equal in the eyes of G-d. Yet we discriminate based on class, gender, religion, race, age.

- We know that relationships matter more than money and career but flip our priorities regularly.

There is one key reason why some people can adopt a new and better idea while others can't.

It's called social influence.

If you want to change your habits, beliefs, life - you have got to change the people you hang out with. Or at least expand the circle to include folks you admire.

Good luck!


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.