10+ Words To Use Besides "Branding"

In my experience, most people like and appreciate branding, but they themselves don't want to be branded.

So when you promote the concept of branding within an organization, talk directly about the benefits that most appeal to your audience and avoid the word:

1. Professionalism

2. Standardization (or consistency - if you can throw in cost savings that's good)

3. Self-service (or templates, efficiency)

4. Integration (or unity, organizational culture, internal communication)

5. Corporate communication

6. Marketing

7. Outreach (or education)

8. Reputation (or customer preference, or price premium - indicate that the brand adds value to the organization)

9. Identity (or image)

10. Relationship-building, customer relationship management, community

What brand-substitute words do you use? Post a comment.

Good luck!


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, www.AllThingsBrand.com and www.DannielleBlumenthal.com, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.