Showing posts from February, 2012

Delicious Inefficiency

Why We Channel President Reagan

Internal Branding: Promise Less

How Marketers Create Craving In 3 Easy Steps

Marketing Is More Important Than Innovation: Febreze

The 5 Conditions of A Woman's Freedom (In Memory of Soraya M.)

Personal Branding: A Feminist Issue

It's Amazing We Get Anything Done At All

"Auschwitz Hands" and the Importance of Reframing

7 Ways To Keep Naysayers From Ruining Your Brand

Scenes from Gov 1.5

Weekend Soup for the Super Lazy

5 Management Secrets I Learned From My Mother

Zuckerberg's IPO Letter, the "Shadow Core Group" & Other Strategies for Legitimizing Gov 2.0

It's Tough To Write A Good Social Media Policy. Here's Why.

Branding vs. The Temptation To Conform


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.