Brand Yourself for the Cost of a Paper Plate

The concept of a "brand bubble" is not new. It's a way to categorize consumers based on the types of brands they like and buy.

This morning it occurred to me that you could do your own little "brand bubble" test as a 5-minute exercise in self-discovery. I took a paper plate and scribbled all the brands I could think of that are "me."

The ones I feel strongly about are circled.

Note that "steak" is among my brands. It's not a brand name, but it just really seems to me that we carnivores are in a class by ourselves.

So I'm a Starbucks-drinkin', Merrell-wearing, Madonna-admiring, Lubavitcher Rebbe/Dalai Lama/Joel Osteen watching, Penelope-Trunk reading person who relates to VW but dreams in Christian Dior.

Who are you?

Finding out can save you lots of time, effort and money.

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About

Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, www.AllThingsBrand.com and www.DannielleBlumenthal.com, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.