Jimmy Fallon's Fake Apology & 10 Do's and Don'ts Re: Twitter

As a guest on Jimmy Fallon's late-night show, Presidential candidate Michelle Bachmann was greeted by a song that essentially called her a b****. It was shockingly rude and not funny. Fallon reportedly has tweeted an "apology." That seems cowardly to me.

If you want to call someone a bad name, do it to their face; don't hide behind your band. And when you're called out on bad behavior like this, apologize personally, either over the phone or in person. 

So please don't do that and these 5 other things on Twitter:

1. Tell us where you are, what you're eating, etc.

2. Write in Morse code

3. Promote companies who blindly ask everyone to send Tweets promoting their services

4. Over-Tweet (more than 4-5 in a 24-hour period)

5. Share links that look like they might be spam - word the Tweet so that we know you haven't been hacked

On the other side of the coin, please do use Twitter to:

1. Share news

2. Tell about a blog you've written or a project you're involved in

3. Comment on anything

4. Inspire with a quote

5. Thank a fellow Twitterer for a retweet

Great communication is all about matching the meaning to the medium - and Twitter is no different than anything else. When you want to share information or a brief thank-you, electronic is fine; but when it's something that really matters, face-to-face or voice-to-voice is critical.

Have a good day everyone, and good luck!


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, www.AllThingsBrand.com and www.DannielleBlumenthal.com, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.