Jimmy Fallon's Fake Apology & 10 Do's and Don'ts Re: Twitter

As a guest on Jimmy Fallon's late-night show, Presidential candidate Michelle Bachmann was greeted by a song that essentially called her a b****. It was shockingly rude and not funny. Fallon reportedly has tweeted an "apology." That seems cowardly to me.

If you want to call someone a bad name, do it to their face; don't hide behind your band. And when you're called out on bad behavior like this, apologize personally, either over the phone or in person. 

So please don't do that and these 5 other things on Twitter:

1. Tell us where you are, what you're eating, etc.

2. Write in Morse code

3. Promote companies who blindly ask everyone to send Tweets promoting their services

4. Over-Tweet (more than 4-5 in a 24-hour period)

5. Share links that look like they might be spam - word the Tweet so that we know you haven't been hacked

On the other side of the coin, please do use Twitter to:

1. Share news

2. Tell about a blog you've written or a project you're involved in

3. Comment on anything

4. Inspire with a quote

5. Thank a fellow Twitterer for a retweet

Great communication is all about matching the meaning to the medium - and Twitter is no different than anything else. When you want to share information or a brief thank-you, electronic is fine; but when it's something that really matters, face-to-face or voice-to-voice is critical.

Have a good day everyone, and good luck!