My 20-Brand Checklist for Hurricane Irene

1. Spaghetti-os + Velveeta Mac & Cheese

2. OXO can opener

3. Hefty garbage bags + Charmin T.P.

4. iPod + Kindle

5. Bounty paper towels

6. Skippy peanut butter + Smuckers jelly + Pepperidge Farm bread

7. Life cereal + Fiber One

8. Uncle Ben's ready-made rice in a pouch + Quaker rice cakes

9. Deer Park water + Diet Snapple + Red Bull + Starbucks Frappuccino

10. Energizer batteries

Good luck!


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.