The case for non-beautiful models

Landsend

Quickly: Look at these two.

They are the reason I threw out the Land's End catalog that came in the mail today ("Late Summer 2011").

Do high-fashion models actually buy this brand?

They could have saved a lot of money and just paid ordinary folk on the upper East Coast (Massachusetts, Vermont, Maine, etc.) to submit their home photos to be in the catalogue. Not that they're not beautiful. But the pretension has got to go.

Just a thought.

About

Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, www.AllThingsBrand.com and www.DannielleBlumenthal.com, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.