Relationship Fraud: How To Destroy Your Personal Brand In 10 Seconds


"Man is incomplete until he is married. Then he is finished." - Joke

Here's what I don't understand.

Not getting married is becoming normal. In roughly the past decade (2000-2009), the percentage of adults age 25-34 who are married went from 55% to 45%.

Getting divorced is normal too - with an estimated 40% of all marriages ending in divorce as of 2008.

So why are all these leaders getting married, then doing things they shouldn't do?

You can be the smartest person in the world, the highest achiever, the most committed to public service or your personal cause.

But if you are a cheater, people forever think the worst of you.

Maybe it's all the pressure people are under to be perfect or at least seem that way.

Maybe there is this idea that marriage somehow makes you look respectable and fit for a leadership position.

Certainly married people are seen as more mature and stable than their single counterparts.

But not if they are practicing relationship fraud!

Because if they'll cheat on their spouse, what's to stop them from cheating in other areas?

These days you can be the biggest psychopath and still have people's respect. As long as you are self-aware and unapologetic.

If you care anything about your personal brand - another word for reputation - practice relationship integrity.

It's better for you, and it's better not to make an innocent partner miserable.

Have a good weekend everybody - and good luck!


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.