Never Doubt That A Small Group of [Mutants] Can Change The World: A Personal Branding Lesson from “X-Men First Class”


You know those articles like “100 Million People Can’t Be Wrong” and “How to Land a Job Interview” and all the stuff like that?


If you read them, keep it casual.


Because the really smart people don’t follow the crowd. They know there is no value in being a copycat.


More than that – they are aware that they “think different,” proud of the strength it gives them, and strategic about leveraging their intelligence to live a better life.


If you think about it, in every sphere of life, it is the UN-conventional wisdom that helps people win big-time. In Seth Godin-speak, having this capacity makes you rare, and indispensable – a “linchpin”:


·      Investing: “Buy low, sell high” is the first rule of stock trading. Some would say the only rule.


·      Fashion: The truly well-dressed avoid like the plague anything “in style.” (Guaranteed you would never find Anna Wintour in a sleeveless top with ten layers of ruffles across the front – not anymore.)


·      Real estate: Mavens look for undervalued properties in “up-and-coming” neighborhoods that nobody’s ever heard of.


·      Government: As noted in a recent Fast Company article, the most innovative solutions come from the local level, not from large, centralized bureaucracies.


·      Technology: Did you not see “Wargames” more than twenty years ago? Or read any biography of Julian Assange? Self-taught hackers know a lot more than classically trained geeks how to secure a computer network.


At the same time, “mutants” can’t make it on their own. They have to know how to blend in to “normal” society. For obvious reasons. (Credibility, literacy with what’s already being said.)


In addition, not everyone has the unusual capacity to “think different,” nor do they want to.


This is why small, synergistic (forgive me for that word) teams are the best route to success. Combine a freethinker with a diplomat, add a couple of other unique personalities, and go forth to conquer the world.


As they say in the movie – “Mutant and Proud.”


Good luck!




Photo source here










Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.