The 10 Commandments of Retail

Just my own opinion.

Thou shalt:

1. Organize the store

2. Have fun interactive displays

3. Display abundance

4. Give a percentage of profit to charity

5. Smilingly accept returns

Thou shalt not:

1. Confuse the customer

2. Abuse the staff

3. Make it hard for the disabled to get in

4. Mislead on prices

5. Profit from exploited labor or crime in the supply chain


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.