Opinions about branding by Dr. Dannielle Blumenthal

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Sunday, May 29, 2011

Does talking about a problem make it your fault?

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Learning to walk requires falling.

I don't know of any brand, any marketing plan, any communication effort that was perfect right from the start.

Every initiative has problems. 

But somehow we have this false idea that "as long as we ignore it, the problem doesn't exist."

Total denial is a survival mechanism we have inherited from past generations.

When the only way to cope with the ravages of abuse, crime, and poverty was to pretend they weren't happening.

Remember those TV shows of the 1950s? They were both comforting and frightening at the same time. Because they portrayed a world where nothing was wrong. Even as there was quite a bit of unrest under the surface.

This isn't going to be a long post. I just want to express a basic idea.

Talking about a problem doesn't mean that you created it.

It doesn't make it your fault.

It makes you a friend.

If you see something wrong, it's your duty to say something. Constructively. Appropriately. 

In communication and in life.

Happy Memorial Day weekend everyone, and good luck!