Briefly: Market to the Elderly Like They're Young

I spend a lot of time with older people. And in every way except physically, they're young. I agree with the psychic Sylvia Browne: "Everyone is 30 years old in their own mind."

So not marketing to them, or not marketing well, is ageism. Shortsighted too. Marketers, normally with a healthy appetite for profit, are irrationally lacking in initiative here.

Think of how much money there is to be made on products for people who think like 30-year olds, but just can't do things physically like they used to.

I think it's our collective fear of growing old ourselves.

It's sad, because by marketing to older people as if they were young, we would actually be helping them. As well as ourselves.

There is a lot of money to be made here...if only we would open our minds.


Photo by Liu Joey


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, and, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.