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Showing posts from May, 2011

Free Speech Is Most Important When Your Reputation Is Threatened

Obsessing about the competition blinds you to opportunity: The case of Burger King

The 10 Commandments of Retail

Does talking about a problem make it your fault?

Zach Galifianakis, bringing the elites back down to Earth

When Fixing Goes Too Far

The Manager's Role: From "Forcer" to Facilitator

Digital ignorance and the society of abundance

Brand Worship as Idol Worship

To find a solution, correctly identify the problem

Communication metrics and the fallacy of instant gratification

10-Tip Grab Bag: Save Time, Save $, Have Fun, Boost Your Reputation

Worker Abuse Destroys Your People, and Your Brand

Some people only have one idea.

Briefly: Market to the Elderly Like They're Young

How to Really Sell Technology (Hint: It's Not About Being Technical)

About

Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, www.AllThingsBrand.com and www.DannielleBlumenthal.com, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.