Template for communication metrics - easy to use, simple to adapt, free

Note: The cut and paste into the blog doesn't look so great, but the Excel format is workable. Please take a look and let me know what you think or how you might improve on it.

You'll have to go to
GovLoop (joining is required) to get the Excel version and Posterous to get the PDF version.

Good luck!

- Dannielle Blumenthal

The ABCD Customer Satisfaction Survey
A Free Template You Can Use, Adapt, Remix and Integrate
Created by Dannielle Blumenthal (@thinkbrandfirst) 4/29/2011
Note: this worksheet has 3 tabs
Project Title: Sample Project 1
Item # Category Meaning Ranking
1 - Poor 2 - Average 3 - Excellent
1 Awareness Audience has increased knowledge
2 Attitude Audience has positive reaction
3 Action Audience buys or complies
4 Branding Consistent graphic/message/font
5 Cost effectiveness Project executed within budget
6 Customer service Communication team responsive to requests
7 Communication Open, honest, constant flow of information
8 Coordination Team members work together synergistically
9 Deadlines Deliverables provided on time
10 Excellence Overall performance by communication team
Subtotals 0 0 0
Total - This Project 0
Running Total (across projects; use worksheet tabs) 0
Customer Comments
This is sample text to show you that the cells have been merged so as to provide room for customer comment.


Dr. Dannielle Blumenthal is an author, independent brand researcher, and adjunct marketing professor with 20 years of varied experience. An avid researcher and prolific, creative writer, Dr. Blumenthal's interests span communication, marketing, qualitative media content analysis, political rhetoric, propaganda, leadership, management, organizational development, and more. An engaged citizen, she has for several years worked to raise awareness around child sex trafficking and the dangers of corruption at @drdannielle on Twitter. You can find her articles at Medium, www.AllThingsBrand.com and www.DannielleBlumenthal.com, and she frequently answers questions on Quora. All opinions are Dr. Blumenthal's own.