Opinions about branding by Dr. Dannielle Blumenthal

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Monday, April 11, 2011

Rethinking Project Management for Public Affairs

Juggling

When the tech support team upgrades my copy of Adobe, I get a case number.

If I call tech support and say my computer is freezing on the same call as I ask for the upgrade of Adobe, I get a different case number.

This is not the way a government public affairs office works. Project management is different for us.

Work that comes in can be sorted into one of 5 categories:

1. Confidential - information about the project is restricted, usually to senior leadership

2. Crisis-oriented, short term - there is barely enough time to put a tracking number together, much less create a project plan

3. Non-crisis-oriented, timeframe varying - this is a single- or multipart project that is not necessarily part of a campaign - e.g. an article, a magazine, a podcast, a video

4. Campaign-oriented, medium term - this is a multipart project requiring coordination between various parties

5. Event-driven, timeframe varying - this is a multipart project requiring logistical coordination around a particular event

Any project management system for public affairs has to successfully manage all of these categories. More thoughts to follow on how we can address this effectively so that we know where the money is going and are making the most of it.

What do you suggest?

Let's build a better system together!

Photo source here